Craft of Cain is an e-commerce brand I created to share my love of pop culture and other interests with the world. The branding for Craft of Cain is loud and heavily inspired by my love of horror films. The odd kerning in the wordmark is meant to be a bit unsettling and give off the feeling that something might not be quite right. The monogram is inspired by runic symbols.

I design, press, or craft each piece of merchandise sold. The branding, media kit, promotional materials, and select t-shirt designs are featured here.